Tira Jaye // The Content Local

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  Tira is one of those self-starters whose inner drive sets a path before her. An ambitious, muse-worthy woman who is always up for a collab, Tira describes herself as a makeup artist who delivers veggies. She is the mother of one son, a makeup artistry business (Tira Jaye Makeup) and Central Coast produce home delivery service – The Content Local. Her #bosslady story is an inspiring one that shows strength, adaptability and determination. We chat about the struggle

Primrose // Colour Theory: Green

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  Add a splash of colour to your wardrobe with our new Colour Theory: Green. We introduce a new line of premium tops, dresses, bottoms and outerwear that will freshen up any ensemble. 

Primrose // Forget What You Know About Florals

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  Forget what you know about florals – Primrose Blooms are of a darker breed. Moody and modern – wear them with heavily distressed denim, statement belts and a brassy buttoned blazer. From red carpet‑ready sequin trims to the ultimate floor‑sweeping wrap dress, this season Primrose delivers relaxed glamour with a rock ‘n’ roll edge.


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