Primrose // Forget What You Know About Florals

Forget what you know about florals – Primrose Blooms are of a darker breed. Moody and modern – wear them with heavily distressed denim, statement belts and a brassy buttoned blazer. From red carpet‑ready sequin trims to the ultimate floor‑sweeping wrap dress, this season Primrose delivers relaxed glamour with a rock ‘n’ roll edge.

Evening Primrose Kimono Wrap Dress

Evening Primrose Kimono Wrap Dress // Evening Primrose Billow Blouse // Throwback Straight Leg Jean in Black

Ivory Billow Blouse // Throwback Straight Leg Jean in Aged Denim

Peachy Keen Josie Dress

Thyme Winter Dreamer Dress // Boxy Denim Jacket

Wine Winter Dreamer Dress