Forget what you know about florals – Primrose Blooms are of a darker breed. Moody and modern – wear them with heavily distressed denim, statement belts and a brassy buttoned blazer. From red carpet‑ready sequin trims to the ultimate floor‑sweeping wrap dress, this season Primrose delivers relaxed glamour with a rock ‘n’ roll edge.
Our basic collection is reinvented with ultra-cool appeal this season. From bigger and bolder stripes to the must have Scoop Neck Dress plus an update on your LBD – these styles are anything but basic.
Add a healthy dose of irreverence to your Street Style ensemble. Take your fashion cue from Andi Csinger – This season unfinished edges and reckless distressing are the detail du jour.
Enforce the ‘lady in blue’ policy with our new premium denim line, featuring staple “Skinnies”, “Boyfriends” and “Droppies” to refresh your off-duty uniform. Your denim desires won’t be left wanting; choose light or dark wash, distressed, hemmed or frayed detailing. Pare down your outfit and decide to wear denim all of your days.
If they needed a poster girl for ‘zero-food-waste-cafe superheroes’ saving food scraps one closed loop system at a time, Melissa Morgan is your superwoman. She’s committed, she’s sassy and she’s got gumption. Mel is one half of community cafe Like Minds. Together with her partner Jimmy they nurture Avoca Beach locals with thoughtfully produced food and coffee and a generous, warm dose of themselves. Mel is a goddess of ‘slow living’ but doesn’t shy away from the complex
Bohemian Traders Journal © theme by Blog Milk + Coded by Krista Rae