{"id":5696,"date":"2023-08-29T11:28:20","date_gmt":"2023-08-29T01:28:20","guid":{"rendered":"https:\/\/journal.bohemiantraders.com\/?p=5696"},"modified":"2023-08-29T15:06:16","modified_gmt":"2023-08-29T05:06:16","slug":"women-we-love-an-interview-with-elle-ferguson-founder-of-iconic-beauty-brand-eleffect","status":"publish","type":"post","link":"https:\/\/journal.bohemiantraders.com\/?p=5696","title":{"rendered":"Women We Love: An Interview With Elle Ferguson, Founder of Iconic Beauty Brand Eleffect"},"content":{"rendered":"\n

In the realm of fashion, there is no-one more inspiring than global icon Elle Ferguson. Founder of iconic beauty brand ELEFFECT,  Elle is our eternal muse whose sartorial journey continues to inspire.<\/p>\n\n\n\n

From the sun-kissed Bondi beach to bustling Parisian city streets, Elle’s signature blend of effortless chic (think oversized denim<\/a> and daring minis<\/a>) and her magnetic confidence (dem leggsss) is a beacon of contemporary street style.<\/p>\n\n\n\n

Join us as we ask Elle some pressing questions about work, life, beauty and travel.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Elle, you\u2019ve just been jet-setting. Tell us, how does travel and seeing the world inspire you?<\/strong><\/p>\n\n\n\n

Every aspect of travel inspires me\u2026 It’s getting out of the bubble you\u2019re in and experiencing something different. <\/p>\n\n\n\n

From conversations, culture and experiences. We live such a sheltered, blessed life here in Australia and I really feel that getting out and experiencing something new makes you a better version of yourself.<\/p>\n\n\n\n

I recently travelled to Paris with Loreal and every minute I was there, I was unbelievably thankful. To see and experience a city as beautiful as Paris made me feel so alive. I came home and was full of inspiration. <\/p>\n\n\n\n

Travel also doesn\u2019t need to be international –  I just think it’s so important to get out of your comfort zone and experience something new.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

What a dreamy and inspiring adventure. Given you travel so broadly, Where is your favourite place in the world?<\/strong><\/p>\n\n\n\n

Oooh, I have always said LA or New York but after Paris, I just fell in love with the city and the people\u2026 So currently Paris.<\/p>\n\n\n\n

Where do you feel most at home?<\/strong><\/p>\n\n\n\n

Wherever the people I love are\u2026 <\/p>\n\n\n\n

Being one of the original fashion IT girls, how do you keep up-to-date with the latest fashion news and trends?<\/strong><\/p>\n\n\n\n

Instagram. I spend so much time on it and I LOVE it.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

You\u2019re a busy woman, what is next on the agenda for Elle Ferguson?<\/strong><\/p>\n\n\n\n

I am currently deep in the investment process for ELEFFECT (my beauty brand). It’s five years old and all self-funded. I\u2019m at the stage where I need to scale and my next achievement will be getting the right strategic partner, investment and overseas expansion. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Rapid Fire<\/strong><\/h2>\n\n\n\n

1. Favourite drink?<\/strong><\/p>\n\n\n\n

Coke No Sugar with crushed ice from America, a slice of lemon and a straw.<\/p>\n\n\n\n

2. Go-to dish to cook for friends?<\/strong><\/p>\n\n\n\n

French Onion tart, honey and thyme carrots, balsamic beetroot with feta and parsley, smashed potatoes and garlic beans <\/p>\n\n\n\n

3. Favourite room in the house?<\/strong><\/p>\n\n\n\n

Walk-in wardrobe or lounge room.<\/p>\n\n\n\n

4. Dog person or cat person?<\/strong><\/p>\n\n\n\n

Dog all the way!!! And the fact that And Just Like That has made Carrie a cat person angers me deeply.<\/p>\n\n\n\n

5. Favourite season?<\/strong><\/p>\n\n\n\n

Summer but feb in New York.<\/p>\n\n\n\n

6. If you could be anywhere in the world right now, where would you be?<\/strong><\/p>\n\n\n\n

At home with my mum. <\/p>\n\n\n\n

Elle, thank you for inspiring us with your sartorial prowess but mostly, thank you for your eternal kindness and support of Bohemian Traders. We genuinely adore you.<\/p>\n\n\n\n

Image credit: Photographer Rachel Yabsley<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the realm of fashion, there is no-one more inspiring than global icon Elle Ferguson. Founder of iconic beauty brand ELEFFECT,  Elle is our eternal muse whose sartorial journey continues to inspire. From the sun-kissed Bondi beach to bustling Parisian city streets, Elle’s signature blend of effortless chic (think oversized denim and daring minis) and her magnetic confidence (dem leggsss) is a beacon of contemporary street style. Join us as we ask Elle some pressing questions about work,<\/p>\n","protected":false},"author":5,"featured_media":5697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[250,265],"tags":[],"class_list":["post-5696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-inspiringwomen"],"_links":{"self":[{"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=\/wp\/v2\/posts\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5696"}],"version-history":[{"count":6,"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=\/wp\/v2\/posts\/5696\/revisions"}],"predecessor-version":[{"id":5709,"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=\/wp\/v2\/posts\/5696\/revisions\/5709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=\/wp\/v2\/media\/5697"}],"wp:attachment":[{"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.bohemiantraders.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}