Primrose // Forget What You Know About Florals

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  Forget what you know about florals – Primrose Blooms are of a darker breed. Moody and modern – wear them with heavily distressed denim, statement belts and a brassy buttoned blazer. From red carpet‑ready sequin trims to the ultimate floor‑sweeping wrap dress, this season Primrose delivers relaxed glamour with a rock ‘n’ roll edge.

Basics // Reinvented & Ultra-Cool

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  Our basic collection is reinvented with ultra-cool appeal this season. From bigger and bolder stripes to the must have Scoop Neck Dress plus an update on your LBD – these styles are anything but basic.

Andi Csinger // The Street-Style Looks You’ll Love

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  Add a healthy dose of irreverence to your Street Style ensemble. Take your fashion cue from Andi Csinger – This season unfinished edges and reckless distressing are the detail du jour.


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